Build trackable campaign URLs by adding UTM parameters, so analytics tools can attribute traffic to the exact source, medium, and campaign that drove each visit.
How it works
- Provide your base destination URL.
- Fill in campaign source, medium, and campaign name.
- The builder generates the final URL with properly encoded UTM parameters.
Frequently asked questions
What are the three required parameters?
Source (where, e.g. newsletter), medium (how, e.g. email), and campaign (which initiative). Term and content are optional.
Do UTMs affect SEO?
They do not help rankings and can cause duplicate-URL issues if indexed. Use them on campaign links, not internal navigation, and set canonicals.
Are values case-sensitive?
Yes — Email and email are counted separately. Pick a lowercase convention and stick to it.