Set a selling price by applying a markup percentage to your cost, and see the resulting profit and profit margin.
How it works
- Enter the base cost of your product.
- Select the markup percentage you wish to apply.
- View the calculated final retail price and equivalent profit margin.
Frequently asked questions
How do I choose a markup?
Cover your costs and target margin. Retail markups often range from 50% to 100% or more depending on the category.
Why is my margin lower than my markup?
Margin divides profit by the higher selling price, markup by the lower cost — so margin is always the smaller percentage.
Does markup include overhead?
It should account for it. Mark up enough above unit cost to cover overhead and still profit.