Project the revenue and return on investment of an email marketing campaign by modelling the full funnel — from list size through opens, clicks, and conversions.
How it works
- Input the size of your email list and your average open and click-through rates.
- Specify your conversion rate and average order value.
- Enter your email platform sending costs to calculate your expected final campaign ROI.
Frequently asked questions
What are typical email benchmarks?
Open rates average 20–30%, click rates 2–5%, and conversion rates 1–5% — but these vary widely by industry and list quality.
Why is email ROI so high?
Email has very low cost per send and reaches an audience that already opted in. Industry studies often cite ROI of $30–40 per dollar spent.
How do I improve these numbers?
Segment your list, personalise subject lines, optimise send times, and clean inactive subscribers to lift every stage of the funnel.